{"id":148022,"date":"2024-06-03T16:13:50","date_gmt":"2024-06-03T10:43:50","guid":{"rendered":"https:\/\/view.yellow.ai\/case-study\/airasia\/"},"modified":"2024-11-07T09:13:46","modified_gmt":"2024-11-07T03:43:46","slug":"airasia","status":"publish","type":"case-study","link":"https:\/\/view.yellow.ai\/uk\/case-study\/airasia\/","title":{"rendered":"AirAsia empowers employees with Gen AI-powered chatbot for seamless self-service"},"content":{"rendered":"\n<section class=\"wp-block-group sec-1 bg-color beige\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns sec1-colls is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column sec1-coll-left is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p-header-above\"><a href=\"https:\/\/view.yellow.ai\/case-study\/\">Success Stories<\/a><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">AirAsia empowers employees with gen AI-powered chatbot for seamless self-service<\/h1>\n\n\n\n<div class=\"wp-block-columns sec1-coll-left-inner is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-3-1.svg\" alt=\"\" class=\"wp-image-86639\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Organization<\/p>\n\n\n\n<p class=\"p2\">Air Asia<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-1.svg\" alt=\"\" class=\"wp-image-86595\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Founded<\/p>\n\n\n\n<p class=\"p2\">2001<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns sec1-coll-left-inner is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-21.svg\" alt=\"\" class=\"wp-image-86612\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Website<\/p>\n\n\n\n<p>https:\/\/www.airasia.com\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-4-1.svg\" alt=\"\" class=\"wp-image-86647\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Industry<\/p>\n\n\n\n<p class=\"p2\">Airlines<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns sec1-coll-left-inner is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-5-1.svg\" alt=\"\" class=\"wp-image-86664\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Channels<\/p>\n\n\n\n<p class=\"p2\">Website, Mobile App<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column sec1-coll-left-inner-single is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2023\/04\/cs-inner-hero-6.svg\" alt=\"\" class=\"wp-image-86672\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p3\">Use Cases<\/p>\n\n\n\n<p class=\"p2\">FAQs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column sec1-coll-right is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1-820x1024.webp\" alt=\"\" class=\"wp-image-139962\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1-820x1024.webp 820w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1-240x300.webp 240w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1-768x959.webp 768w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1-150x187.webp 150w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-hero-1.webp 1044w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group sec-5\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"#challenge\">Challenge<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"#solution\">Solution<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"#impact\">Impact<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"challenge\" class=\"wp-block-group sec-6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center colls is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center coll-1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Challenge accessing information from large volumes of data in multiple documents, amidst time constraints and technical issues.&nbsp;<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center coll-2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"p1\">AirAsia has been recognised as the World\u2019s Best Low-Cost Airline for 14 consecutive years, operating flights to more than 130 destinations. As part of its staff-friendly and digitally enabled strategy, AirAsia&#8217;s Ground Operations management aimed to provide its global employees with an efficient, seamless, and sustainable reference tool for quick queries and FAQs to serve their guests at the airport better. Therefore, AirAsia aimed to invest in a user-friendly, generative AI-powered automation solution to provide swift access to in-house managed information, integrated with a robust document management system.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"solution\" class=\"wp-block-group sec-7\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Solution: AirAsia Deploys Gen AI powered Chatbot to empower ground staff<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group sec7-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center colls is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center coll-2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"number\">1<\/p>\n\n\n\n<p class=\"title\"><strong><strong>24&#215;7 self-serve<\/strong><\/strong><\/p>\n\n\n\n<p class=\"p3\">AirAsia implemented a GenAI-powered dynamic chatbot, driven by YellowG, a state-of-the-art multi-large language model (LLM) architecture, enabling ground staff to swiftly access precise information sourced from several ground operation manuals and thousands of valid information bulletins spanning thousands of pages. This bot efficiently searches across multiple documents to provide the most relevant information within the chat window, ensuring comprehensive context for seamless assistance. All in a jiffy, incorporating Natural Language Processing (NLP) and Large Language Model (LLM) capabilities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center coll-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"828\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1.webp\" alt=\"\" class=\"wp-image-139909\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1.webp 828w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-300x300.webp 300w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-150x150.webp 150w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-768x768.webp 768w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-100x100.webp 100w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-640x640.webp 640w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-136x136.webp 136w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-320x320.webp 320w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-24x24.webp 24w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-48x48.webp 48w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-1-96x96.webp 96w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center colls is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center coll-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"828\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2.webp\" alt=\"\" class=\"wp-image-139916\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2.webp 828w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-300x300.webp 300w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-150x150.webp 150w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-768x768.webp 768w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-100x100.webp 100w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-640x640.webp 640w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-136x136.webp 136w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-320x320.webp 320w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-24x24.webp 24w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-48x48.webp 48w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-2-96x96.webp 96w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center coll-2 order-class is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"number\">2<\/p>\n\n\n\n<p class=\"title\"><strong><strong>Seamless Integration<\/strong><\/strong><\/p>\n\n\n\n<p class=\"p3\">Yellow.ai&#8217;s platform seamlessly integrates with AirAsia&#8217;s knowledge base and information drive, housing updated information bulletins and ground operation manuals with standard operating procedures for all categories of ground staff. Upon user inquiry, the platform swiftly parses through all documents, breaking them down into smaller, accessible pieces, making information available in real time, even in low-bandwidth areas such as on an airport tarmac or at terminal interiors.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center colls is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center coll-2 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"number\">3<\/p>\n\n\n\n<p class=\"title\"><strong><strong>Always on<\/strong><\/strong><\/p>\n\n\n\n<p class=\"p3\">As airline rules and regulations undergo constant changes, it&#8217;s crucial for ground personnel worldwide to have real-time access to this information. By leveraging YellowG&#8217;s architecture, AirAsia ensures exceptional scalability, speed, and accuracy. With continuous training on billions of conversations, YellowG guarantees optimal performance, providing ground personnel with the most up-to-date information at all times.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center coll-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"828\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3.webp\" alt=\"\" class=\"wp-image-139923\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3.webp 828w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-300x300.webp 300w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-150x150.webp 150w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-768x768.webp 768w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-100x100.webp 100w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-640x640.webp 640w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-136x136.webp 136w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-320x320.webp 320w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-24x24.webp 24w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-48x48.webp 48w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-3-96x96.webp 96w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"impact\" class=\"wp-block-group sec-8\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Impact<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n  <div id=\"yellow-counter-block_2bcf16285fb5ac6c87d185680321b82c\" class=\"yellow-counter template_4\">\r\n    <!---->\r\n          <div class=\"counter-sec\">\r\n        <div class=\"wrap\">\r\n          <div class=\"counter-sec-inner\">\r\n                        <div class=\"counter-sec-content-main\">\r\n                              <div class=\"counter-sec-content\" style=\"background-color:;\">\r\n                                      <p class=\"section-header\">High Accuracy<\/p>\r\n                    <div class=\"counter-sec-counters\">\r\n                      <span><\/span>\r\n                                                <p class=\"count\" data-count=\"80\">\r\n                            0\r\n                          <\/p>\r\n                                                <span>%<\/span>\r\n                    <\/div>\r\n                    <div class=\"counter-sec-border-below\" style=\"background-color:#f27264;\"><\/div>\r\n                    <div class=\"counter-sec-p\"><p><span style=\"font-weight: 400\">and growing accuracy in addressing ground staff queries<\/span><\/p>\n<\/div>\r\n                                  <\/div>\r\n                              <div class=\"counter-sec-content\" style=\"background-color:;\">\r\n                                      <p class=\"section-header\">High operational efficiency<\/p>\r\n                    <div class=\"counter-sec-counters\">\r\n                      <span><\/span>\r\n                                                <p class=\"count\" data-count=\"42\">\r\n                            0\r\n                          <\/p>\r\n                                                <span>K+<\/span>\r\n                    <\/div>\r\n                    <div class=\"counter-sec-border-below\" style=\"background-color:#73cbf2;\"><\/div>\r\n                    <div class=\"counter-sec-p\"><p><span style=\"font-weight: 400\">critical queries handled in the initial phase since going live\u00a0<\/span><\/p>\n<\/div>\r\n                                  <\/div>\r\n                              <div class=\"counter-sec-content\" style=\"background-color:;\">\r\n                                      <p class=\"section-header\">High adoption<\/p>\r\n                    <div class=\"counter-sec-counters\">\r\n                      <span><\/span>\r\n                                                <p class=\"count\" data-count=\"30\">\r\n                            0\r\n                          <\/p>\r\n                                                <span>K+<\/span>\r\n                    <\/div>\r\n                    <div class=\"counter-sec-border-below\" style=\"background-color:#ffdd00;\"><\/div>\r\n                    <div class=\"counter-sec-p\"><p><span style=\"font-weight: 400\">unique users onboarded since going live\u00a0\u00a0<\/span><\/p>\n<\/div>\r\n                                  <\/div>\r\n                              <div class=\"counter-sec-content\" style=\"background-color:;\">\r\n                                      <p class=\"section-header\">High volumes handled<\/p>\r\n                    <div class=\"counter-sec-counters\">\r\n                      <span><\/span>\r\n                                                <p class=\"count\" data-count=\"400\">\r\n                            0\r\n                          <\/p>\r\n                                                <span>K+<\/span>\r\n                    <\/div>\r\n                    <div class=\"counter-sec-border-below\" style=\"background-color:;\"><\/div>\r\n                    <div class=\"counter-sec-p\"><p><span style=\"font-weight: 400\">messages handled by the Gen AI bot since going live<\/span><\/p>\n<\/div>\r\n                                  <\/div>\r\n                          <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n        <!---->\r\n  <\/div>\r\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group sec-9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center sec-9-col-content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full auto\"><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"63\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-logo.webp\" alt=\"\" class=\"wp-image-139902\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-logo.webp 170w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-logo-150x56.webp 150w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/figure>\n\n\n\n<p>&#8220;AirAsia\u2019s integration of a generative AI-powered dynamic chatbot enabled by Yellow.ai has revolutionised how our ground staff operates worldwide. This cutting-edge technology ensures our employees receive rapid responses to queries regarding policies, rules, and regulations, resulting in a seamless experience. With YellowG, accessing vital information swiftly on their devices is effortless, even in low-bandwidth areas, eliminating the need to manually sift through extensive documents. This innovative solution allows our team to dedicate more focus to delivering exceptional customer service to our guests, further establishing AirAsia as a leader in enhancing employee productivity and satisfaction.\u201d<\/p>\n\n\n\n<p><strong>Mohit Khatri<\/strong><br>Head of Ground Ops Projects, AirAsia<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center sec-9-col-img is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"785\" loading=\"lazy\" src=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial.webp\" alt=\"\" class=\"wp-image-139937\" srcset=\"https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial.webp 828w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial-300x284.webp 300w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial-768x728.webp 768w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial-24x24.webp 24w, https:\/\/view.yellow.ai\/wp-content\/uploads\/2024\/06\/air-asia-testimonial-150x142.webp 150w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"author":3,"featured_media":148023,"template":"","categories":[],"case_study_category":[],"coauthors":[213],"class_list":["post-148022","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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