{"id":148050,"date":"2023-04-05T17:34:09","date_gmt":"2023-04-05T12:04:09","guid":{"rendered":"https:\/\/view.yellow.ai\/case-study\/how-asian-paints-improved-user-engagement\/"},"modified":"2024-10-21T15:33:50","modified_gmt":"2024-10-21T10:03:50","slug":"how-asian-paints-improved-user-engagement","status":"publish","type":"case-study","link":"https:\/\/view.yellow.ai\/uk\/case-study\/how-asian-paints-improved-user-engagement\/","title":{"rendered":"How Asian Paints reduced support call volumes by 25% with Yellow.ai"},"content":{"rendered":"\n
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<\/a>All Success Stories<\/a><\/p>\n\n\n\n

India\u2019s largest paint manufacturer cuts down critical call volume and improves user engagement<\/h1>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
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Founded<\/p>\n\n\n\n

1942<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\n
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Website<\/p>\n\n\n\n

asianpaints.com<\/a><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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Channels<\/p>\n\n\n\n

WhatsApp, PWA, Website<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\n
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Use Cases<\/p>\n\n\n\n

Distributor handling, Internal Order management, HR<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
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\n
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Challenge<\/a><\/p>\n<\/div>\n\n\n\n

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Solution<\/a><\/p>\n<\/div>\n\n\n\n

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Impact<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

Challenge<\/h2>\n\n\n\n
\n\n\n\n
\n
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Delivering an effective way of providing business critical information<\/h3>\n<\/div>\n\n\n\n
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A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. Asian Paints needed a way to automate the service desk while improving customer experience and scaling to more channels.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Solution: Multilingual service bot<\/h2>\n\n\n\n
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1<\/p>\n\n\n\n

On-demand service bot<\/p>\n\n\n\n

Yellow.ai designed an On-demand service bot to respond to distributor queries across India in multiple languages, anytime, anywhere<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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2<\/p>\n\n\n\n

Multilingual capabilities<\/p>\n\n\n\n

Consumers can chat with the On-demand service bot in over 55 Languages. Considering the coverage this giant paint manufacturing company has in the Indian market, languages one will mostly be interacting with the Digital Assistant are English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/p>\n\n\n\n

On-demand information<\/p>\n\n\n\n

Thieir dealers can now see their past orders, track their ongoing orders and check on their invoice status by simply saying a Hi on WhatsApp. This has helped company achieve quick resolutions, along with a smooth Customer Experience.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Impact<\/h2>\n\n\n\n
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\r\n \r\n
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\r\n
\r\n
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\r\n

VOLUME HANDLING<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n %<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Reduction in critical call volume<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

MULTILINGUAL CAPABILITIES<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n +<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Languages enabled on the bot<\/p>\n<\/div>\r\n <\/div>\r\n

\r\n

EFFECTIVE SELF SERVE<\/p>\r\n

\r\n <\/span>\r\n

\r\n 0\r\n <\/p>\r\n \/7<\/span>\r\n <\/div>\r\n

<\/div>\r\n

Available support for dealers<\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"template":"","categories":[],"case_study_category":[],"coauthors":[],"class_list":["post-148050","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"\nHow Asian Paints reduced support call volumes by 25% with Yellow.ai - Yellow.ai<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Asian Paints reduced support call volumes by 25% with Yellow.ai - Yellow.ai\" \/>\n<meta property=\"og:description\" content=\"All Success Stories India\u2019s largest paint manufacturer cuts down critical call volume and improves user engagement Founded 1942 Website asianpaints.com Channels WhatsApp, PWA, Website Use Cases Distributor handling, Internal Order management, HR Challenge Solution Impact Challenge Delivering an effective way of providing business critical information A distribution channel is a chain of businesses or intermediaries […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/view.yellow.ai\/uk\/case-study\/how-asian-paints-improved-user-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Yellow.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YellowDotAI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T10:03:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@yellowdotai\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Yellow.ai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/view.yellow.ai\/uk\/case-study\/how-asian-paints-improved-user-engagement\/\",\"url\":\"https:\/\/view.yellow.ai\/uk\/case-study\/how-asian-paints-improved-user-engagement\/\",\"name\":\"How Asian Paints reduced support call volumes by 25% with Yellow.ai - 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