Bharat Petroleum transforms CX, bolsters sales, and handles 80 Million+ platform conversations

Providing easy order placement options for a diverse customer base

To overcome disruptions owing to the pandemic, BPCL needed an AI-powered digital solution to seamlessly engage with a large retail and commercial customer base while catering to several regional languages and geographies for 600 use cases. Popular use cases include booking LPG cylinders, fuel retail, and more. These had to be integrated seamlessly with their private cloud in a short span of 30 days to support delivering their AOP. Yellow.ai deployed an AI-powered chatbot, ‘Urja,’ to support an integrated communication platform that connects all BPCL communication to channels like Whatsapp and website, unifying all customer touchpoints (B2B & B2C) with a single and cohesive voice.