Platform
Solutions
By Industry
LLMs
Resources
Safe AI
Organization
Hyundai Motor India Limited
Founded
1996
Website
www.hyundai.com/in/en
Industry
Automotive
Channels
Website, Facebook, WhatsApp, Google Business Messages (GBM)
Use Cases
Explore Car Models, Request test drive, Find dealer
Hyundai Motor India adapted a digital ecosystem to manage an increase in customer queries. A dynamic automation solution was envisaged to create an end-to-end vehicle purchasing platform for new-age customers.
1
Yellow.ai deployed a Dynamic AI agent, capable of understanding customer queries and responding with high accuracy, which was enabled by DynamicNLP, a proprietary NLP engine. Potential new-age customers can explore a wide range of Hyundai models, choose their favorite variant and even book test-drives at their convenience.
2
Using Yellow.ai’s ‘Engage’ module for WhatsApp, Hyundai Motor India experienced the highest customer engagement rate across digital CX channels. Hyundai Motor India launched monthly personalized campaigns which helped generate 1 million plus customer impressions. Outbound campaigns and automated buying journeys on the AI chatbot contributed to over 1,000 vehicle sales for Hyundai Motor India.
3
With Yellow.ai’s helpdesk module inbox, agents are now able to provide more personalised resolutions over chat with an average response time of 22 secs.
4
Hyundai Motor India has easy access to live dashboards, analytics widgets and data visualization tools providing key insights into the customer buying journey. Additionally, HMIL is able to effectively measure performance of outbound and inbound campaigns.
Accelerated sales
0
car sales via dynamic AI agent (CY2022)
Highest retail conversion
0
%lead to retail conversions
High impact campaigns
0
M+user impressions with 14 outbound campaigns
“Hyundai Motor India, is dedicated to using cutting-edge AI technology leading to elevated customer satisfaction. By leveraging Yellow.ai’s Dynamic Automation Platform, we are able to provide 24/7 customer support, run personalized marketing campaigns, enable lead-gen and boost agent productivity. With Yellow.ai, we are providing efficient, cost-efficient support and setting a new standard in the industry for customer experience.”
Virat Khullar
Vertical Head – Marketing, Hyundai Motor India
