Channels
Human + AI
Safe AI
Integrations
Hero Motocorp drives 33% more lead conversions with dynamic AI agents
Organization
Hero Motocorp
Founded
1984
Website
heromotocorp.com
Industry
2 Wheeler manufacturing
Channels
Use Cases
Lead nurture, lead capture, product upsell, product information
Challenge
Pipeline acceleration, 24*7 customer support and nurturing customer leads on digital channels
Hero MotoCorp Limited is the world’s largest two-wheeler manufacturer, serving over 116 million customers, in 48+ global markets. They wanted to deploy automation solutions to enable pipeline acceleration and provide 24×7 customer support on digital channels. The core objective was to cultivate potential customers, deliver targeted and personalized content and communications, foster stronger relationships, and guide high quality leads through the sales funnel.
Solution: Hero MotoCorp deploys Conversational AI powered dynamic virtual agent
1
24/7 Customer connect
Yellow.ai deployed a dynamic AI agent on WhatsApp which seamlessly integrates with Hero MotoCorp’s LMS to drive automated workflows for lead nurture. It connects the customer to the nearest showroom or dealer for a test drive booking by collecting their phone number and pin code for multiple brands, driving an overall 33% increase in lead conversion.
2
Lead conversion with Generative AI solutions
Hero MotoCorp initiated a pilot program with Yellow.ai, leveraging Generative AI capabilities for a ‘Xoom’ bike campaign targeted at tech-savvy Gen Z users through WhatsApp. Scaling up the initiative for key products resulted in the recovery of 30% lost leads.
Hero Motocorp further integrated Generative AI technology into the dealership experience where customers can simply scan a QR code to seamlessly connect with an AI companion, and engage in human-like conversations to learn about Mavrick bikes.
3
Outbound awareness campaigns
Using Yellow.ai’s ‘Engage’ module, Hero MotoCorp optimizes real-time personalized interactions and timely content delivery about their bikes. The AI chatbot ensures immediate connection with customers, boosting conversion potential. Setting new standards in hyper-personalized customer experience, Hero MotoCorp’s AI chatbot engaged more than 5 million customers.
4
Always ON
Dynamic automation enables Hero MotoCorp to swiftly respond to any enquiry on their website and engage prospects in real-time. It passes on customer information to the nearest dealer or showroom for call back later, ensuring a proactive approach to lead management, while reducing missed opportunities.
5
Festive lead conversion
Operating round the clock during the festive season, the AI chatbot played a pivotal role in achieving a 21% lead conversion rate on WhatsApp for 16+ bike models, reducing the load on call centers during dark hours (9 pm- 9am). Hyper-personalized upsell offers were disseminated to existing customers by state/model/ geography, leading to a 40% journey completion rate from intended customers within WhatsApp.
Impact
Pipeline Acceleration
0
%increase in overall lead conversion
High Engagement
0
M+customers engaged by the dynamic AI chatbot
High Intent Capture
0
%journey completion rate from high intent customers
“At Hero MotoCorp, our dedication to providing the best for our customers drives us to continuously elevate their experience. With the integration of AI technologies, including our WhatsApp chatbot and cutting-edge generative AI tools, we have not only met but exceeded customer expectations. These innovations have revolutionized our customer service, leading to smoother interactions, higher lead conversion rates, and enhanced satisfaction. We are excited to partner with Yellow.ai to set new industry standards and continue delivering exceptional value to our customers.”
Geetika Bisla
Head of Marketing, HeroMotocorp
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